When was the last time you were attending a networking event or meeting, and someone asked for your business card? After receiving it, they probably shoved it into their pocket without a second glance. What a disappointment! If you are planning to make the investment in business cards, it’s worthwhile to take the time to make sure they are visually appealing and memorable.
Business cards should make a powerful visual statement about who you are and what your business is about. You want them to provide a snapshot of how you are “The Complete Leader.” Effective cards will help you to connect in a meaningful way with prospective clients and help them identify you as the business leader they are seeking.
Remember, your business card is a reminder of who you are, and first impressions are important. The purpose of an effective business card is to make a soulful connection with each person you hand one to. You want it to pique their curiosity and remind them to contact you.
Here are three tips to help you create a business card that will magnetically attract your ideal client:
- Creatively Showcase Your Mark of Promise Your logo is a trust mark representing your brand and a symbol of your business promise to deliver. Creatively convey that message through your logo. To be magnetic, a logo should be visually appealing, clear, memorable, and connected to your core brand message. Place it near or even within your business name. Like Nike’s swoosh, you want it to be recognizable so that when your business or your name is mentioned, your logo comes to mind as a reminder of your value. And since you’ll use it on more than just business cards, it’s helpful to hire a designer to create a logo for you. Check out www.fiverr.com or www.99designs.com.
- Clearly Lay Out Your Information Successful branding will imprint your name and your business name in your clients’ hearts and minds. Logos should be prominent. Use a clear font for your name, followed by your title, address, phone number, email, and website. Keep an “easy-to-read” feel by allowing for plenty of white space. A cluttered business card will only look messy and might be difficult to read. You can hire an expert or DIY by using companies such as www.moo.com or canva.com.
- Capture Your Personality Reinforce your brand identity and echo your brand promise visually with graphics or images that show who you are. Consider how you want people to feel when they look at your card. One way to capture your personality is by placing your picture on the card, rounding the corners (convey approachable), adding texture, and or color. Don’t be afraid to show that you are a real person who is worth getting to know. If you are looking for ideas and ways to add personality, check out: http://mashable.com/2013/05/16/crazy-business-cards/
It’s time for you to rise and shine! By following these simple tips, you can create attractive, powerful business cards that will remind people of your value and promise. Your business will be clearly branded to make an impact that adds value and gets results. And when your ideal clients pick up the phone, they know they will connect with “The Complete Leader” – you!