Welcome to Cynthia White & Associates Blog!
Blueprint to Building a Memorable and Impactful Leadership Brand
Being a buyer of an existing home versus a newly constructed home is a very different experience. I remember when my husband and I built our previous home. It made such an impact and I still remember it like it was yesterday! Although we had previously seen the model...
Five Steps to Dressing on Brand from Your Core
It all starts with your core. Shh...look and listen! Do you see and hear what others are seeing and hearing about you? Like it or not, the clothes that you wear often are doing all of the talking and they are defining you! Your clothing creates a mental picture in...
Free Up Time, Make More Money & Have More Fun by Systemizing Your Business
Are you developing your brand, marketing your business, keeping up with bookkeeping, dealing with customer support and creating products? If you are, you are doing too much! By trying to do everything in your business, you could end up ruining the brand that you have...
5 Tips to Visually Aligning Your Branded Style from the Inside Out
Think before you dress! When it comes to being successfully perceived as the complete leader, your brand identity and message cannot afford to be misrepresented or misunderstood. Yet, every day most of us stand in front of a closet packed with clothes, embarking upon...
8 Tips to Building a Rockstar Business Brand with Soul
Music is wonderful medium that has the power to truly move and inspire. Recently, we lost Prince, a brilliant multi-instrumentalist and musical genius. Prince used his music and the silver screen to inspire his fans to become their best selves. He was a legendary...
Make Up Your Mind: Three Simple Strategies for Personal Branding
Call me an eternal optimist, but I believe that we were created to accomplish a purpose far bigger than ourselves. Imagine leading the way by starting a business to solve problems, leave your mark and make the world a better place. As a matter of fact, value driven...
Five Ways to Create Your Brand to Express the REAL You
Let’s face it. The Reality TV craze has served as a great reinvention tool for the stars of those shows. But to what end? When you decide to re-enter the world after a hiatus or making a decision to do something different, how you choose to make your grand entrance...
Four Things Every Entrepreneur Should Know about Personal Branding
Did you know that 95% of businesses tend to fail within the first five years? It’s also likely that much of the hard work done by entrepreneurs vanishes when their business fail. This is because the work they’ve done is tied to the brand they built around their...
Three Simple Ways to Love Your Leadership Brand
Like it or not you are branded! Not everyone will see or appreciate the value you deliver. Inevitably in life, especially as an entrepreneurial leader, you will face disapproval or rejection from others. It might be a family member, friend, client or even a stranger....
Stay Calm! Three Simple Branding Keys to Help Build Your Leadership Brand in Business
As a business owner, seeking to lead well, you can not afford to be unaware of the power of your leadership brand. Personal Branding is a critical tool that will influence your long-term success. When it comes to your leadership presence, the moment your name is...
3 Keys to Improving Your Brand’s Image in Business
For any business, it is great to have a fancy logo or graphic, but don’t make the mistake of believing that alone is your company’s brand. Your brand is also your reputation, or the image your brand represents in the eye of the public. It is their perception of your...
What’s Your Authentic Story?
Recently, while watching the drama played out onstage during an episode of American Idol, it occurred to me that everyone enjoys a good story. The tales of challenge, setback, and success endear the contestants to us, because we connect with some aspect of their...
5 Ways to Build Personal Brand that Over-Delivers
Recently, I broke up with my Samsung Galaxy 5 and found a new love… an iPhone 6! I was in search of a phone that was versatile, reliable, easy to use, and delivered more than was promised. I found that in the latest smartphone produced by Apple. This innovative...
Three Tips for Creating Business Cards that Magnetically Attract Ideal Clients
When was the last time you were attending a networking event or meeting, and someone asked for your business card? After receiving it, they probably shoved it into their pocket without a second glance. What a disappointment! If you are planning to make the investment...
How Will People Describe You? LOOK IN for Your Personal Attributes
Facebook COO Sheryl Sandberg has created her own “calling card” through her self-help book/memoir, Lean In: Women, Work and the Will to Lead. Reporters, reviewers, and bloggers have been abuzz since it hit the bookstores! Now, as a result a movement of Lean In groups...
How to Use Social Networking to Communicate Your Personal Brand – Intentionally and Responsibly
Wait! Think before you post! Your personal brand is a powerful tool that increases your chances for success. However, it is based on the perceptions that others have about you and your value. Social media is an excellent way to showcase your leadership and executive...
“Keep It Classy!” Four Corporate Dress Tips
The moment you walk into the room for that important meeting, job interview, presentation, or networking event, your leadership presence takes center stage. Within five to seven seconds, people are making decisions about you, and 55% of these first impressions are...
Six New Year’s Wardrobe Resolutions: Create a Remarkable “Style Cents” Off the Rack (Part 2)
Last week, I shared some style savvy tips to help you create and protect your visual brand. The goal is to inspire you to start with the clothes you already have in closet, make a statement, and save. If you are ready for the challenge to brand your style, put...
