Personal branding is all about building a strong foundation so you can stand out from the competition and knowing how to serve your target audience. As a business professional or female entrepreneur, if you want to position yourself as an expert in the field, you have to dress the part. That means looking sharp, credible, and professional in person and online during virtual meetings and live streaming.
Grab a cup of tea. Sip and savor as we dive into the conversation!
Perks of Shopping Online
While e-commerce continues to show strong growth trends, many businesses have declared bankruptcy and are blaming COVID-19 for their financial trouble. While you can’t try on the clothes before you buy something online, there is a convenience that comes with getting a top or maxi dress delivered to your doorstep. Plus, many online retailers offer free returns making it easy to buy what you need without putting on a mask and leaving your home.
Dressing the Part
StyleGreat style is about knowing what works for you, wearing clothes that fit you, and your brand well. You don’t have to spend a fortune on a new wardrobe to elevate your personal branding. Get to know your brand message and the colors and styles suitable for your body shape while making sure you feel good when you put it on.
Assess your Closet
Before you order anything online, take an inventory of what you already own. If you haven’t worn it in over a year, it’s time to donate or give to a friend. Take notice of styles and patterns that catch your eye. Set aside anything that needs hemming or alterations. Your clothes should fit you and your brand personality well. While we love oversized t-shirts for lounging around the house, your business wardrobe shouldn’t be too baggy or too tight.
Know what to Buy when You Can’t Try it On
Wouldn’t it be great if every brand got together and used a universal size guide to design their clothes? If you’re tall or petite, as you know not all size Small dresses fit the same. Some brands may fit you too long or too short. When shopping online, find brands you know that compliment your body shape and get to know how their sizing works.
Invest in quality pieces for your wardrobe staples that you can wear multiple ways. A classic wrap dress is perfect for a meeting with a client or a last-minute on-line interview or online meetings
There is no shame in the secondhand shopping game. An estimated 64 million people bought secondhand products in 2019. If you see something you love, take note of the style and brand and search for the exact garment on Poshmark, Depop, or even Facebook Marketplace. People are always clearing out their closets, which is great news for you and your budget. If you love the thrill of the hunt, spruce up your wardrobe with some thrift store finds. By the way, feel free to check out my online boutique on Poshmark.
Elevate your business wardrobe with these simple tips to create a budget-friendly sustainable look that aligns with your brand message from the inside out. Ready to level up your remarkability? Now is a great time to make space to unlock the power of your brand, visually, increase your influence, impact, and income potential when you make brand management a priority. Need help? Contact me today!