Welcome to Cynthia White & Associates Blog!
Clear the Clutter: 5 Ways To Make More Space In Your Closet To Gain Clarity
If you’re struggling to find something to wear every morning and feel overwhelmed at the sight of your closet, it might be time to clear the clothing clutter. We tend to accumulate stuff, and over time, all those little things add up. By making time to purge your...
Visual Brand Management: Top Tips for Elevating Your Professional Wardrobe by Shopping Online
Personal branding is all about building a strong foundation so you can stand out from the competition and knowing how to serve your target audience. As a business professional or female entrepreneur, if you want to position yourself as an expert in the field, you have...
Six Wardrobe Must-Haves for Fall 2019 that will Level Up Your Brand and Style
In most places, cooler fall weather is upon us, bringing a welcomed change of seasons. Crisp and cool mornings start the day. Vibrant colors burst onto the scene in neighborhoods. Red, yellow and golden leaves effortlessly fall from the trees. What a relaxing and cozy...
4 Tips for Taking the Stress Out of Getting Dressed
“Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live.” —Gianni Versace Change is in the air. Just as the seasons turn so do certain elements of our lives. Like it...
5 Steps to Reinventing Yourself: It’s Time to Level Up!
5 Steps to Reinventing Yourself: It’s Time to Level Up! “Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.” —Mireille Guiliano Grab a cup of tea. Let’s have conversation around the...
The Power of Letting Go by Saying No
Recently, I shared with women in one of my coaching groups about the power of saying, “No.” Too often we forget that no is a complete sentence. To protect our remarkable leadership brand, we are seeking to create as Keystone leaders, we need to practice saying no. The...
How to Uplevel Your Leadership Brand in Business
Have you ever watched what happens the moment an actor or actress takes the stage and stands in the spotlight? It seems everything comes to a halt with all eyes eagerly watching their next move. Or what happens during the Olympics when athletes like Usain Bolt,...
5 Ways Rest & Relaxation Help You Build a Stronger Leadership Brand
When you’re in the midst of building a business, resting may be the last thing you naturally think of as part of your brand strategy plan. Especially in our fast-paced world with project deadlines, mile-long to-do lists, money to make, and appointments and meetings to...
How to Respond Positively to Client Criticism and Negative Feedback
There’s nothing better than a nicely brewed and dressed cup of tea to bring calm to a very rough day. Tea - especially green tea - can provide lots of positive health benefits. There is an art and science to brewing tea based on the type and water temperature. But...
How to Make Your Dream Business a Reality
I am a vivid dreamer. Many times, I wake up from a dream feeling fully alive as if the dream happened in real life. Those dreams leave me with a euphoric feeling of wanting more and the desire to chase after the dream, in hopes of making it a reality. But, the...
6 Ways to Dress The Part: Dress Like You Mean Business
You only get one chance to make a first impression, and what you wear says a lot about you. Like it or not, people will make snap judgments about you based on what they see. So, decide to dress the part for the role you want to play. Speaking of dressing for the role,...
Three Power Poses that Communicate Peace
Recently, when my young adult children - ages 21 and 25 - traveled to NYC during the height of the recent racial upheaval, I was met with fear. The reality is that as Americans, we are still suffering from the plague of poor race relations. There is mistrust and the...
Is Your Brand Story Relatable?
We all love a great story! When I was a kid and my dad’s younger brother, Andrew would come to visit, we loved his stories. Uncle Andrew was in the Marines and would tell great stories about his childhood, travels and military experience. Although we didn’t know him...
Unlocking Your Success: Build Your Brand On Purpose
It’s not surprising that the word “purpose” gets a lot of attention in the business and leadership arena these days.The buzz word purpose can be substituted for a number of words -- reason, intention, intent, idea, objective, aim, function or determination. A purpose...
How to Measure Your Brand’s Success as a Leader
What is success? As a Keystone Leader, you should have your own unique answer to this question. Success is not one size fits all. Creating a meaningful leadership brand and serving your audience requires digging deep and deciding what’s most important. Taking stock of...
Body Language 101: How Your Nonverbal Communication Connects with Your Brand
Clients are the lifeline of your business success. Strong and positive communication that connects and endears clients and customers to you is critical. Body language is another piece in the pie of communicating your message. Like the familiar adage goes, “It’s not...
Build a Your Brand Like a Champ! Offer Remarkable Customer Service
I’m dedicating this blog to the honor of the late Muhammad Ali who built his brand on the title “The Greatest of All Time.” Ali was the boxing champion who believed and delivered on his promise. He was the epitome of “The Complete Leader!” He was the champ! Likewise,...
How to Silence the Voices of Your Critics: Build Your Brand like Steph Curry
For many people seeing is believing. Growing up, my grandmother who had many sayings, often used to say “I can show you better than I can tell you.” Sometimes it’s much easier to prove things by your actions instead of your words. Take Steph Curry for example, the...
